Consumer Electronics

Children are often the impetus for impulse buying by parents. But left alone in a cart, they will often make their own purchasing decisions.

Foam Ks blow around the plastic bubble on Microsoft's "popcorn" display, signifying increased memory available for PC users with the operating system upgrade. A small fan located in the base inflates the bubble and moves the Ks.

Shoppers' sight lines, says Envirosell, must always be considered. A greeting card display is at an optimum height for a wheelchair-bound browser. Catching and keeping the shopper's eye is essential for display success.

Countertop display for Wizard electronic organizer (right) is one part of merchandising program that includes similar units for computer link (left) and additional software for the electronic device.

Counter display (left) sits atop a working VCR that is used to demonstrate operation of VCR Plus + (in package, right).

At a BASF in-store electronics center, teenagers try to differentiate between music produced by tape and by CD.

Simulated CD deck is silent salesman.

To secure counter space, obtain consumer awareness of the product line, generate trial and impulse purchases, and reinforce product image. The counter merchandiser shows the full line of six different paging devices and was designed to deter pilferage.

Seven keys to marketing newly-re-introduced Old Standby harmonica are indicated on counter display in music retailers that holds 13 instruments.

To work within a limited budget to produce an attention-getting display in specialty camera stores that highlights both the company name and the special product. It also had to gain some of the limited counter space available at these types of stores.

To increase add-on sales of high margin accessory products at the time of a primary product purchase via an upscale accessory display.

Wire rack display system provides spaces for labels over flashlight types, shelving to hold larger, heavier models.