Consumer Electronics

Philips calls its interactive CD kiosk a "user-friendly" system that can deliver consistent sales messages, even when store personnel are unavailable or unable to help the shopper.

Visual Marketing Inc., Chicago

AT&T's nearly 400 Phone Centers got a facelift in 1988.

Alvarez, a St.

The Alvarez display has the flavor of neon and reinforces other P-O-P messages.

"In everything we do to merchandise our products, we need to make sure that we are making a quality brand statement," states AT&T's Cindy Ricciardi, manager of visual marketing.In selling its cordless and corded phones, answering machines, cellular systems, and other consumer products, the telecomm

The AT&T Shop for Montgomery Ward, by Consumer Promotions, captured a Silver OMA award. Keeping all AT&T products together is a key objective.

Dealers can install the cellular telephone of their choice on a display from Comcast Cellular One.

To demonstrate the new notebook style computer at desk level in a retail store. The computer is secured to the Sintra display via a Vulcan pull box. Take-one pockets hold literature describing the two available computers.

To actively present digital monitor headphones and provide an opportunity to not only select a particular performance level or style of headphone but also to allow for personal adjustment of output volume. The system had to be flexible enough to adapt to several merchandising environments.

Hidden cameras can point out the obvious, such as an impulse buy will often overrule a shopping list. A woman, plan in hand (left photo), leaves to shop from her list. As she moves away from the cart, her husband grabs a product on impulse from a nearby aisle display.

The high quality of DAT sound is stressed in Sony's theft-deterring counter display for its $650-plus Walkman product.