Candy & Gum

The Mighty Morphin Power Rangers, characters from the popular television show of the same name, have entered yet another area in stores -- the candy aisle. Brach & Brock Confections Inc., Chattanooga, Tenn., has signed an exclusive licensing agreement with Saban Entertainment Inc.

The floorstand display, manufactured by Menasha Corp.'s container division, comes prepacked with 288 bags of "Gummy Rangers."

Care Free's new Big Packs are being showcased on corrugated displays like this convertible sidekick/floorstand that comes prepacked with 16 12-count boxes of Care Free gum.

Beginning this month, when consumers reach for one of Care Free's Big Packs, they will be getting more gum for their money. Planters Life-Savers, a division of Nabisco Foods Group, Parsippany, N.J., is expanding the size of Care Free Big Packs from the current 15-stick pack to 18 sticks.

Hershey has introduced "Nuggets," a line extension of its popular Hershey's Milk Chocolate, Milk Chocolate With Almonds and Cookies 'n' Mint candy bars. Nuggets are bite-sized versions of the candy bars, available in three flavors.

The introduction of three flavors of Hershey's Nuggets, a line extension of its Hershey's Milk Chocolate, Milk Chocolate With Almonds and Cookies 'n' Mint brands, was handled with a corrugated floorstand.

H. King & Associates

HMG Worldwide; In-Store Marketing Inc.

McLean Packaging Corp.

Hershey's introduction of its Reese's NutRageous candy bar was met at retail with a freestanding display that can easily attach to a power wing or sit on a countertop.

The introduction of Reese's NutRageous candy bar could not be subtle, especially since Hershey "intended to catch the consumer's eye and generate quick trial of our new product launch, NutRageous," explains James George, manager of merchandising and packaging at the Hershey, Pa., confectioner.The b

Nestle USA roars into its long-term in-store alliance with the Walt Disney Co.