Special Reports

Toy marketers serve several masters and face difficult issues when addressing P-O-P, such as building relationships with retailers and negotiating retail display allowances.

Home improvement merchandising continues to be upgraded with new designs.The goal? Organize complicated lines and make shopping easier.

The rapid expansion of the natural products category into mass market outlets offers new business opportunities -- and P-O-P challenges -- for marketers.

When the subject of movie P-O-P comes up, one would expect the conversation to be dominated by talk of "The Phantom Menace." Certainly, the current Star Wars installment spawned an amazing amount of P-O-P -- created by Lucasfilm's merchandising partners.

How are things in Store Sephora? That's the question on everyone's mind as this European marketing juggernaut continues its global expansion.

As regulations restrict options, tobacco companies are fine-tuning their efforts to maximize their P-O-P programs

Electronic products marketers face a lot of challenges: expanding categories, a variety of distribution channels, and customers with a wide range of product expertise

Marketers of beer, wine and liquor are raising consumer awareness among the myriad products in stores today ... and raising their spirits in the process.

With increased competition and impulse sales, marketers look for product visibility through new display options, new locations and new channels

Today's kids have lots of money to spend. Marketers need to learn the ins and outs of marketing to them.

Diverse market plays catch-up in merchandising game

As the shoe market continues to expand at a dizzying pace, marketers look to P-O-P to keep one step ahead.