In late October, market research company eMarketer estimated that U.S. e-commerce sales would reach $305.7 billion in 2014, an increase of nearly 16% from the year before, and account for 6.5% of all U.S. sales.
The Path to Purchase Institute presents this guide — "The Retailer Receptivity Guide 2014" — as a downloadable wall chart (see attached file at right).The original wall chart published in the October 2014 issue of Shopper Marketing was created in collaboration with Great Northern Instore.
Representing dozens of CPG manufacturers and retailers on behalf of the world’s most established brands as well as others simply vying for shoppers’ attention, these more than 250 shopper marketing professionals comprise our sixth annual report.
Amazon.com has a lot to learn about the grocery business; CPGs are probably the best teachersThe landing page for Amazon.com’s new Prime Pantry home delivery service has a rotating carousel of five ads. The first two depict products from multiple manufacturers.
When CPG companies work together on promotional efforts, they’re typically looking to stand out in their categories and boost baskets for retailers. Finding the right partner is key to co-marketing success.
The key to data-driven success may hinge on tying digital insights to in-store purchases – aka “online to offline attribution.” Although still in its infancy, sales attribution may eventually enable CPGs to close this final loop and bring data-driven shopper marketing full circle.