Proprietary research from the Path to Purchase Institute, in collaboration with Skai, benchmarks retail media’s meteoric rise and offers statistical guidance for CPG brands looking to make informed and strategic decisions on their retail media programs.
The Path to Purchase Institute, in collaboration with Chicory, conducted a “Contextual Commerce Shopper Study” in September 2023. The proprietary research examines opportunities for brands to influence in-the-moment buying decisions in the grocery category, including via online recipes.
We surveyed 1,000 self-identified shoppers who shop in-store and/or online at least once per month at one of the 25-plus retailers we named who operate their own media networks. See what we learned.
This Special Report identifies the challenges and opportunities in retail media that are essential for commerce marketers to understand as they adapt their strategic roadmaps for this new age of media.
The continued humanization of pets and the pandemic-spurred pet adoption boom is propelling the pet care industry — an $80 billion category in the U.S. for 2021 — into an era of explosive growth. Here are four trends fueling the momentum of this growing category ...
How will consumers behave during the holiday 2021 season? A new study from 84.51 reveals omnichannel shopping is here to stay as we adapt to the 'new normal'
Facing stricter limits on third-party data collection, digital marketers must seek new ways to engage with consumers without relying on behavioral targeted ads
The Commission to Standardize the Measurement of Shopper Marketing has launched an Industry Playbook, which was unveiled during the Shopper Insights & Measurement Forum and is available for download.
As the pandemic continues to wax and wane in the U.S., the role of delivery within overall omnichannel growth in the grocery sector continues to adapt.
The 2021 E-Commerce Intelligence wall chart spotlights the e-commerce capabilities of top retailers building a seamless omnichannel shopping experience.
Attendees learned a lot of hard facts about retail media networks during the Retail Media Forum, and they received actionable takeaways about what to consider when planning, what to do when executing, and how to evaluate when you’re done.
Executive of the Year finalists discussed the advantages of having women in leadership positions and shared advice for their peers during the Path to Purchase Institute’s 2020 Women of Excellence awards ceremony last November.
This reference guide explores the major ongoing programs and cause/community programs conducted by 16 top retailers across various channels, presented with information from the Institute’s library of retail profiles and market intelligence.
The 2020 E-Commerce Intelligence wall chart spotlights the e-commerce capabilities of top retailers building a seamless omnichannel shopping experience.
The Path to Purchase Institute has assembled its most impressive collection of thought leaders ever to reflect on what recent change in shopper behavior or retail operations they most hope will continue after the COVID-19 crisis ends.
The Path to Purchase Institute has assembled its most impressive collection of thought leaders ever to reflect on what new business practice, strategy, process or marketing tool/tactic they have adopted that they will continue to use after the COVID-19 crisis has ended.
The Path to Purchase Institute has assembled its most impressive collection of thought leaders ever to reflect on the impact the COVID-19 crisis will have on shopper engagement.
The Path to Purchase Institute has assembled its most impressive collection of thought leaders ever to reflect on what they see as the greatest opportunity for achieving success with shoppers post-COVID-19.