Field Reports

  • Harley-Davidson Display Kick Starts Sales of Jeans

    Before bikers "get their motors running and head out on the highway," Harley-Davidson wants to make sure they're dressed for the part. "We've tried jeans before but our dealer network has never had great success selling blue jeans.
  • Chrysler Lines Look to Past for Latest Showroom Signs

    It's deja vu all over again. Chrysler Corp. dealers are capitalizing on the success of their recent Neon campaign by using the same approach to promote a number of new nameplates.
  • Eckerd Drug Designs Photo Island Displays

    In an effort to improve traditional film merchandising, Eckerd Drug Co. has designed a photo island display for its 1,700 drug stores.
  • Finish Line Revamps Store Look

    Finish Line sporting goods stores are sporting a new look. Besides a revamped logo and renovated store interiors, they're showing off eye-catching signage in the shoe section.The Indianapolis-based Finish Line Inc.
  • Blockbuster Exposes Customers to CD-ROM

    No small number of hardware and software marketers have jumped on the CD-ROM bandwagon, developing a flood of products for this latest hybrid of entertainment and education.
  • Can Interactive Units Increase Impact in Home Center Field?

    Home centers and building supply stores offer tremendous potential for interactive displays. Customers are eager for information on products, projects and home remodeling ideas.
  • Waldenbooks Superflex System for Comic Books

    An attractive, organized display, "the Superflex System provides an efficient way to sell comic books, which can be difficult to sell," says Bart Shea, senior manager of construction at Waldenbooks, Stamford, Conn.The display is available in both single-and double-standing versions, each over 6 fee
  • IBM, Blockbuster Develop Interactive Video Sampler

    Video store shoppers can get a short preview of thousands of films via interactive viewing stations in a Blockbuster Video store. IBM is working with Blockbuster Entertainment Corp. in the development of the system, which may set the tone for the future of video store sampling.
  • Pizza Hut Launches "Fievel Goes West" Campaign

    Pizza Hut had an ace in the hole and the company wasn't taking full advantage of it: Kids love pizza. Enter the "Fievel Goes West" display, a cardboard unit with characters from the recent animated feature film.