Some supermarket retailers are starting to turn the tables on product marketers by offering them account-specific signage with store-specific pricing.Point-of-Purchase Services (POPS), a program created by Insignia Systems Inc., Minnetonka, Minn., was created to tailor national promotional programs
Manufacturers, retailers, P-O-P vendors and consultants -- everyone, it seems, is talking about category management these days. But while there's plenty of excitement about the term, there's also confusion.