Pfizer, Inc. this week runs an account-specific offer at Stop & Shop for free Listerine PocketPaks with the purchase of a one-liter bottle of flagship Listerine mouthwash.
New England drugstore chain Brooks Pharmacy this week teams with Pfizer, Inc. for a movie-ticket offer similar to one being conducted by rival pharmacist Walgreens and Procter & Gamble.
CVS this fall will expand direct-mail activities for its ExtraCare loyalty program by delivering a sampling package to frequent shoppers in the health and beauty care category.
Best Buy joins forces with Sony Corp. this month for a tie-in to Sony-owned Columbia Pictures release
Through the end of June, the chain is handing out
June 17 – Wal-Mart and Levi Strauss & Co. will rely almost completely on in-store advertising to launch exclusive jeans brand Signature next month, according to industry reports.