Field Reports

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  • P&G's 'brandSaver' is in Season at H-E-B

    H-E-B got an early jump on Procter & Gamble’s
  • P&G brandSaver: November 2011

    Procter & Gamble reprised its “Have You Tried This Yet?” platform in the November issue of
  • Dick's Rallies Around the 'Power of Pink'

    Dick’s Sporting Goods began "The Power of Pink" campaign in October by promising $250,000 to the National Breast Cancer Foundation.The retailer then spent the month urging shoppers to "do your part" by choosing among scores of promotional products that pledged donations to breast cancer causes.
  • Supervalu Lets Brands Add the 'Pink'

    Supervalu let manufacturers such as General Mills and Coca-Cola Co. do most of the promotional work this October as the retailer’s various chains sought to leverage “Breast Cancer Awareness Month.”
  • Dollar General Takes NASCAR Pink Again

    Dollar General once again leveraged its NASCAR sponsorship to tap into October’s designation as "Breast Cancer Awareness Month," this year doubling its donation to nonprofit Susan G. Komen for the Cure to $50,000.The donation was presented to Komen representatives on Oct.
  • Walmart Adds a Little 'Pink' to October

    Walmart tapped into “Breast Cancer Awareness Month” by directing consumers to “Shop Pink” in an Oct.
  • BJ's Picnics in Pink

    BJ’s Wholesale Club recognized “Breast Cancer Awareness Month” in October with its sixth annual “Pink Picnics” campaign.
  • Walgreens Restructures Merchandising Division

    Walgreens continued an organizational restructuring this month by making various personnel changes within its merchandising division.Among the moves, the drugstore chain has adjusted the responsibilities of its general merchandise managers: Steve Broughton is now responsible for food, beverages and
  • Stop & Shop Adds More 'Scan It' Stores

    Ahold USA’s Stop & Shop has expanded its Scan It! Mobile application service to 18 more stores and will add another 23 locations in the coming weeks, the company said.Launched in three stores in June (see “Ahold Turns …” in Related Articles), the Scan It!
  • CVS Gives Sansone the Nod

    CVS Caremark has officially named Judith Strauss Sansone to head up merchandising at CVS/pharmacy, also giving additional duties to two other executives in the wake of Mike Bloom’s departure last month.Sansone was promoted to senior vice president of merchandising. Her 30-plus-year career with CVS
  • Alice.com Gets Chummy with Unilever

    E-tailer Alice.com’s latest customer email gave exclusive attention to Unilever brands.Distributed on Oct. 26, the email touted savings of up to 25% on more than 16 Unilever brands, including Q-tips, Dove, Suave, Skippy, Vaseline, Lipton and Degree.
  • Walmart Gets Coupon Bug

    Walmart recently expanded the amount of manufacturer coupons it offers directly on its website.