Field Reports

Staples showcased pink products from a variety of manufacturers in-store and online while executing a "Breast Cancer Awareness Month" campaign in October. A dedicated area of the office supply chain's website encouraged visitors to buy the featured products to trigger donations to breast cancer res

Walmart last month began offering free home shipping on qualifying purchases of at least $45.The mass merchant introduced its “Home Free” program just as thoughts of holiday gift shopping began to settle into consumers’ minds.

Target is offering free shipping on Target.com purchases to shoppers paying with their REDcards.The new benefit for holders of Target or Target Visa credit cards or Target debit cards — all part of the REDcard Rewards loyalty program (see Related Articles) — arrives just in time for the holiday sho

Acosta Sales & Marketing activated its first national "Believe in Heroes" campaign in this week's co-op FSIs with a multi-page event supported by roughly 50 client brands and a host of supermarket chains.Benefitting the nonprofit Wounded Warrior Project, which raises funds and develops services for

OfficeMax recently announced a number of executive changes, including the imminent departure of chief merchandising officer Ryan Vero.Vero, who has served as the office supply chain's top merchant since 2005, will leave on Dec. 2. His future plans have not been disclosed.

Great Atlantic & Pacific Tea Co.'s chains took part in several brand-driven programs for “Breast Cancer Awareness Month” in October.

General Mills gave Sam’s Club a social media-focused program for “Breast Cancer Awareness Month” that had scores of bloggers hosting themed promotions.Beginning in late September and running through the end of October, participating bloggers posted content about Mills’ seasonal “Pink Together” camp

Target breezed through “Breast Cancer Awareness Month” in October, quietly merchandising a smattering of pink-packaged products.The retailer eschewed the high-profile publicity it typically has given an annual effort with beauty-product partner Sonia Kashuk for an exclusive, limited-edition line of

Delhaize America’s individual chains conducted their own campaigns to tie into October’s designation as “Breast Cancer Awareness Month.”Throughout the month, Hannaford collected shopper donations for regional organizations that fund breast cancer awareness and research.

Whole Foods used products from Pink United in several regions to recognize October's designation as "Breast Cancer Awareness Month." 

Winn-Dixie marshaled a slew of national brands for a “Breast Cancer Awareness Month” blitz in October that focused on education and fundraising.The supermarket chain devoted four pages in its Oct. 5 circular to showcasing partnering products under a “Touching Lives for a Better Tomorrow” slogan.

Kroger Co. partnered with a raft of product manufacturers to field promotions tapping into October’s designation as “Breast Cancer Awareness Month.”