Field Reports

Lowe’s again assigned its garden centers the task of cultivating funds for breast cancer research through the chain's annual “Plant for the Cure” program.Throughout October (and during a spring flight that ran April 14 through May 31), Lowe’s and participating vendors donated 10% of retail sales fr

Walmart aims to undercut the competition by expanding its price-match guarantee for the holidays.

Mobile shopper technology company Aisle411 recently expanded the capabilities of its smartphone application to offer full meal solutions.The company in October announced an alliance with Sterling, VA-based ZipList that provides access to a bank of 130,000 recipes, enabling users to pick a recipe an

Walmart has undertaken a sampling campaign to support its introduction of USDA Choice-grade beef.Now available at all stores, the meat is a higher-quality and more expensive offering than the USDA Select-grade beef that the value-focused merchant has traditionally stocked.First hitting meat cases i

Lowe’s partnered with Electronic Arts this fall to tie into the latest release in the video-game manufacturer’s 

Sam's Club and Procter & Gamble have teamed for the holidays to encourage stock-up shopping trips.The manufacturer sent an email blast to members of its "Everyday Solutions" community on Nov. 10 offering a $10 Sam's Club gift card with purchase of $50 in eligible items from Nov. 1 through Jan.

Unilever ran a multi-page FSI event this week activating its “Making Life Better” platform for holiday-themed promotions.

Walmart tied into the re-release of Walt Disney Co.’s

Supervalu partnered with Kraft Foods this fall for an exclusive overlay to the manufacturer’s second annual “Huddle to Fight Hunger” campaign.The partners launched a co-branded website (supervalufromkraft.com) in September that provides information on both Kraft's national campaign and the account-

Walmart last month began offering free home shipping on qualifying purchases of at least $45.The mass merchant introduced its “Home Free” program just as thoughts of holiday gift shopping began to settle into consumers’ minds.

Target is offering free shipping on Target.com purchases to shoppers paying with their REDcards.The new benefit for holders of Target or Target Visa credit cards or Target debit cards — all part of the REDcard Rewards loyalty program (see Related Articles) — arrives just in time for the holiday sho

Staples showcased pink products from a variety of manufacturers in-store and online while executing a "Breast Cancer Awareness Month" campaign in October. A dedicated area of the office supply chain's website encouraged visitors to buy the featured products to trigger donations to breast cancer res