Field Reports

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  • Walgreens Makes it a Redbox Thanksgiving

    Walgreens partnered with Redbox to offer free DVD rentals to the first 130 shoppers who made non-prescription purchases on Thanksgiving Day at each of its stores.
  • Target Picks New E-Commerce Head

    Target has filled the gap left by the departure of online president Steve Eastman with an internal promotion.The mass merchant has given Casey Carl responsibility for its digital platforms — including Target.com, mobile and social — as president of multichannel.
  • Walgreens Launches Mobile Coupon Program

    Walgreens added scannable coupons to its growing list of mobile-app features last month, just in time for Black Friday. The offers are redeemable in all 7,769 drugstores across the U.S."We're enhancing the shopping experience by giving our mobile customers greater convenience and exclusive savings
  • Walmart Spreads Local Holiday Cheer

    Walmart is staging a “12 Days of Giving” holiday cause campaign on its Facebook page.The effort lets Facebook users nominate a local nonprofit from Nov.
  • JCPenney Sets Its Sites on E-Commerce

    JCPenney Co. recently launched two e-commerce sites through a marketing collaboration with Hearst Corp.’s magazine unit.
  • Supervalu Chains Host a Holiday 'Party'

    Supervalu's Albertsons and Jewel-Osco chains are conducting a "Bring the Party Home" program in the liquor department complete with P-O-P materials, circular features and a booklet giveaway. 
  • Supervalu Keeps the Holidays 'Fresh'

    Supervalu kept its marketing focus “Fresh” for the holiday season with a company-wide campaign centered on themed recipes and coupons.
  • P&G brandSaver: December 2011

    Procter & Gamble naturally focused on the holidays in the December issue of
  • JCPenney Builds an Apple Corps

    New JCPenney chief executive officer Ron Johnson recently tapped two colleagues from his days at Apple Inc. to join the department store chain.Daniel Walker this month took over JCPenney’s human resources department as chief talent officer.
  • OfficeMax to Test RadioShack Shops

    OfficeMax will soon test in-store mobile departments operated by RadioShack in the hopes of bringing more shoppers through its doors.A pilot program launching in January 2012 in the San Francisco market will deploy RadioShack employees in up to 20 OfficeMax stores to offer mobile products and servi
  • Supervalu Bets 'Big' on Holiday Shopping

    Supervalu kicked off the holiday season by launching a massive "Wish Big, Win Big" collect-and-win game across its Jewel-Osco, Albertsons and Shaw's chains.Running from Oct. 27 to Feb.
  • Target, Kohl’s Search for Black Friday Shoppers

    Kohl’s and Target stayed top of mind online last week as Black Friday approached, placing advertising on the home pages of three leading search engines.On Tuesday, Nov.