This diverse group of more than 200 professionals who make up this year’s annual list represents dozens of consumer product manufacturers and retailers.
In late October, market research company eMarketer estimated that U.S. e-commerce sales would reach $305.7 billion in 2014, an increase of nearly 16% from the year before, and account for 6.5% of all U.S. sales.
Minneapolis — Walmart is becoming more focused and structured in its approach to shopper marketing, while also implementing far-reaching changes to its merchandising and marketing practices that will affect suppliers.
Procter & Gamble again dominated "Breast Cancer Awareness Month" activity at Walmart this October.As it did last year, the mass merchant received an account-specific overlay to Pantene’s “Beautiful Lengths” program.