Wal-Mart this month launched its earliest and most aggressive holiday marketing campaign ever. The $150 million effort uses celebrity singers and a "Home for the Holidays" tagline as the visuals that link broadcast advertising to in-store execution.
Shelf trays of earlier titles turn these half-pallet displays for into merchandising vehicles for the entire film series. The chain regularly gives major video releases this prime piece of real estate: the central intersection of Action Alley.
This vinyl mat for Oil of Olay, developed by Saatchi & Saatchi, Springdale, AR, was placed in Wal-Mart stores. Mat-Tech, Kennesaw, GA, produced 800 of the displays.