Several brands this week are enjoying account-specific activity in the drugstore channel, as Walgreens, CVS and Eckerd each prominently advertise account-specific offerings.
Drugstores shifted back-to-school marketing into high gear this week, with Walgreens, Eckerd and Rite Aid all adding promotional overlays to merchandising activities that began in early July.
Rite Aid kicked off the summer flight of its year-long Glam Camp campaign this month with a sweepstakes featuring a grand-prize sporting equipment package.
Point-of-Purchase Advertising International () held its Awards Gala 2003
at the Chicago Theatre on March 17. There, the association announced the winners
of its annual Outstanding Merchandising Achievement (OMA) awards competition.