Georgia-Pacific's Angel Soft toilet paper is hosting a Double Prize sweepstakes offering free groceries and gas for one year. Entries are accepted at angelsoft.com through Oct. 31.
Several brands this week are enjoying account-specific activity in the drugstore channel, as Walgreens, CVS and Eckerd each prominently advertise account-specific offerings.
Drugstores shifted back-to-school marketing into high gear this week, with Walgreens, Eckerd and Rite Aid all adding promotional overlays to merchandising activities that began in early July.