ShopRite initiates the latest flight in its ongoing Partners in Caring program this week with an FSI advertising products from campaign sponsors Kraft/Nabisco, General Mills and Unilever.
Forget automatic entry: Kraft Foods, Kimberly-Clark and McCormick & Co. are asking consumers to submit photographs, recipes and beauty tips to become eligible for contest vacation packages promoted in this week's FSIs.
A variety of brands ranging from pet foods to batteries advertise promotions tied to entertainment properties in this week's FSIs.
Among the Hollywood-minded campaigns:
Although the label changes, the shape of the jar remains the same for Carb Options and Ragu. That strategy both offers production efficiencies and allows consumers to connect with a familiar brand.
Low-carb diets are taking recognized brands in new directions as food marketers work to tie into America's latest diet craze as it redefines the way people eat.
Unilever Bestfoods unified package design across several existing brands to produce the Carb Options line. Graphics retain the traditional brand as an endorsement near the bottom of each label.