A series of modular awning sets designed to symbolize the Sara Lee brand of premium deli meats continue to be placed by Bil Mar Foods of Zeeland, Mich., the sandwich shop division of the Sara Lee Corp.
In September, Sony unleashed some big P-O-P guns with the domestic launch of its video-game system: PlayStation.Preceded by television advertising and pre-sold through major retailers, the system's launch was supported in stores with "tremendous interactive and software merchandising programs for o
Miller Brewing Co. takes aim at the highly competitive U.S. military post exchange market with a series of 3-D posters for its Lite and Miller Genuine Draft beers. The Milwaukee-based brewer hopes to create eye-popping appeal with designs created specifically for each branch of the armed forces.
Sassaby Cosmetics, Baltimore, saw an opportunity in the marketplace and moved quickly to take advantage of it. "Marketers have not addressed the growing teen population," explains Donald Pettit, president of Sassaby Cosmetics.