The economic forecast for the coming year isn't exactly rosy, but that won't stop product marketers from lighting up store aisles with new merchandising programs and P-O-P.
Targeting 21- to 27-year-olds at music-oriented on-premise accounts, the MGD music guitar links imagery of a vacuum-formed guitar with a bright white neon MGD logo.
Because 50% of Cover Girl consumers are over 35 and 50% are younger, While Cover Girl markets to both mothers and daughters, teens ages 12 and up are especially important to the brand, Martin notes.
With 700 toy stores in the United States, Toys "R" Us is a retail dynasty. But even successful dynasties need to step back periodically to assess their goals and make the necessary changes to stay on top.Warren Kornblum knows all about this.