New York -- The growing popularity of Sirius and the idea of satellite radio as a whole presents a significant merchandising challenge: Consumers don't quite know how it works, or understand the portability and the types of programming available.
For alcoholic beverages, packaging has long been a key branding tool. But the way it works is changing as various segments within the category tackle different marketing challenges. For instance:
With the big box electronics retailers -- particularly Best Buy and Circuit City -- focusing more and more on branding themselves, consumer electronics marketers are fighting for more than shelf space. In some cases, they're fighting for identity.
From now on, ask your local pharmacist about Sudafed.
Leading retail chains this month began removing pill-form cold and allergy medications containing pseudoephedrine from shelves and placing them behind the pharmacy counter.
Canandaigua, NY -- To spotlight the DVD release of the Academy Award-winning movie that celebrates wine country and the pleasures of pinot noir wine, retailers nationwide are utilizing display presentations that cross-promote the film with Robert Mondavi wines.