Lincoln, R.I. -- A new name in the designer pen-and-pencil category is gaining entry into office supply megastores by successfully "building a better mousetrap," says Michael Drolet, merchandising manager at the
As the computer hardware market matures, product marketers are finding that they must simplify their P-O-P messages to reach an expanding customer base and work more closely with retailers to gain placement.
The November rollout of The Wall Street Journal Interactive Edition to 850 Staples stores nationwide marks the first time the online subscription offer from
To ensure high product visibility, easy product access and overall attractiveness. The display was designed to accommodate shelf units on all four sides so consumers can quickly see the contents from any angle.
Manufacturers, retailers, P-O-P vendors and consultants -- everyone, it seems, is talking about category management these days. But while there's plenty of excitement about the term, there's also confusion.
This month Hewlett-Packard begins a national rollout of endcap displays for its PhotoSmart System, a collection of digital cameras, scanners, printers and photographic supplies.