PepsiCo./Frito-Lay

The display was used not only as a display, but also as a photographer's background unit for in-store promotional events.

Lone Star Container

Lone Star Container

An end-aisle unit is designed for high visibility and can hold jars of Frito-Lay's salsa products on an angled, self-feeding shelf.

A fold-up unit in the line of new merchandising racks from Frito-Lay can be assembled in less than 10 seconds, and is designed for short-term promotional use.

Animation, sound and motion draw kids to see Chester the Cheetah and the Chip City display, currently in test in the Dallas market.

To create a nacho center for Frito-Lay's Tortilla Chipsand Mexican Salsa. The design was intended to create a "southwest image" in a permanent unit that captured and maintained end-aisle placement. It had to be easy to install and accommodate racks and fixtures already in place.

To increase Pepsi sales during the summer season in special promotional markets. The display, through the use of colorful graphics and three-dimensional construction, ties in with the entire "Summer Chill-Out" promotion, reinforcing it at the point-of-purchase.

Specially designed shelves and headers create center for Gatorade products.

To increase product sales and brand awareness through a national campaign. To increase excitement and brand awareness, the display incorporates motion as well as three-dimensional construction. In addition, it is easy to assemble.

Corrugated holiday fireplace display illustrates several Pepsi principles: it is theme based; it offers space for promotional pricing; and it is sold directly to bottlers by the supplier, Paul Flum Ideas.