PepsiCo./Frito-Lay

This Bread Table from DCI not only displays Doritos Tortilla Thins, but allows the retailer to showcase his selected products while gaining access to busy supermarket aisles.

Cannon Equipment Co.Target StoresMetal/Wire: Fixtures

Pepsi is trying to jump on the New Age bandwagon, yet still appeal to cola drinkers with its Crystal Pepsi. Pole toppers play up the new product.

Pepsi Express Lane Merchandiser IIMasterack

The display was used not only as a display, but also as a photographer's background unit for in-store promotional events.

Lone Star Container

An end-aisle unit is designed for high visibility and can hold jars of Frito-Lay's salsa products on an angled, self-feeding shelf.

A fold-up unit in the line of new merchandising racks from Frito-Lay can be assembled in less than 10 seconds, and is designed for short-term promotional use.

Lone Star Container

Animation, sound and motion draw kids to see Chester the Cheetah and the Chip City display, currently in test in the Dallas market.

To increase Pepsi sales during the summer season in special promotional markets. The display, through the use of colorful graphics and three-dimensional construction, ties in with the entire "Summer Chill-Out" promotion, reinforcing it at the point-of-purchase.

To create a nacho center for Frito-Lay's Tortilla Chipsand Mexican Salsa. The design was intended to create a "southwest image" in a permanent unit that captured and maintained end-aisle placement. It had to be easy to install and accommodate racks and fixtures already in place.