The client was undertaking a brand image change to a look that would be young, hip, fresh, modern and blue. The goal was to reinforce the new logo in the minds of teenage consumers.
Frito-Lay's Planet Lunch Program includes this semipermanent display. It was designed to entice children looking for lunchtime snacks in supermarkets and mass merchants.
This merchandiser brings new cross-merchandising opportunities to Frito-Lay's line of salsa and salty snacks. The display's permanency helped Frito-Lay capture additional space in targeted supermarket areas near the beverage aisle and cooler vaults.