To offer convenience store and gas station retailers a more space-efficient way to merchandise 12-packs of Pepsi One, Pepsi designed a self-contained, four-sided case stacker unit.
The soft drink industry typically uses temporary materials. The choice here was to use neon as a way to stand out from the crowd. The display was designed with special bracketry that can accommodate a variety of gondola types.
The goal of this display program was to pick up on "summer fun" imagery and to give the retailer an opportunity to cross-merchandise other seasonal items. The units were designed so they could fit into nearly any area within a store.