PepsiCo./Frito-Lay

Pepsi-Cola North America is kicking off the "Aquafina Pure Luck" promotion, which offers consumers a chance to win cash prizes ranging from $2 to $10,000.

Standees for Pepsi-Cola's Pure Luck campaign invite consumers to "get spotted" drinking Aquafina products to win cash prizes. Aquafina ground crews, assisted by two Aquafina-branded blimps, will award prizes to individuals they see drinking or holding Aquafina products through September.

This Incredible Hulk display (summer 2003) is rich with movie imagery, but product remains prominent. Rapid Displays produced the interactive display.

Meijer this week launched an exclusive sweepstakes with Kraft Foods offering kids a chance to be featured alongside U.S. Women's Soccer star Mia Hamm on product packaging.

Pathmark is running an account-specific sweepstakes overlay to Pepsi- Cola's Billion Dollar Giveaway contest.

King Soopers, a division of Kroger Co., is hosting its third-annual Sooper Kids Soccer Challenge through July 12.

At the push of a button, located on a separate corrugated unit above the corrugated TV display, this display plays a 10-second audio message explaining Pepsi's Super Bowl promotion. The display also promotes Pepsi's commemorative Super Bowl cans.

This supermarket display plays up Pepsi's NASCAR program and is a replica of driver Jeff Gordon's car. Since it's also a children's bedframe, it can be used as a giveaway item during the promotion.

7-Eleven is leveraging tie-ins from foodservice partners PepsiCo and Kraft/Nabisco this month to turn its convenience stores into the stomping grounds for Universal Pictures'

As part of its annual summer movie tie-in, Frito-Lay hosted