This supermarket display plays up Pepsi's NASCAR program and is a replica of driver Jeff Gordon's car. Since it's also a children's bedframe, it can be used as a giveaway item during the promotion.
At the push of a button, located on a separate corrugated unit above the corrugated TV display, this display plays a 10-second audio message explaining Pepsi's Super Bowl promotion. The display also promotes Pepsi's commemorative Super Bowl cans.
7-Eleven is leveraging tie-ins from foodservice partners PepsiCo and Kraft/Nabisco this month to turn its convenience stores into the stomping grounds for Universal Pictures'
Kroger, Cincinnati, is holding a "breakfast sale" this week on Kellogg's cereal brands that features an offer for $1 off a gallon or half-gallon of store-brand milk with the purchase of any two Kellogg's cereals.
Tops Markets, Buffalo, NY, is partnering with Kraft/Nabisco, PepsiCo and Frito-Lay, and ConAgra Foods for a sweepstakes offering a grand prize Jeep Liberty.
Ralphs, a California-based division of Kroger Co., has teamed with PepsiCo and Kellogg for a promotion tying into the Walt Disney Pictures/Pixar release, .