Nestle

Nestle USA roars into its long-term in-store alliance with the Walt Disney Co.

Nestle's multibrand promotion for Disney's animated movie, "The Lion King," focuses on a candy bar featuring movie scenes molded into the chocolate. A bright orange corrugated display will highlight a sweepstakes and discounts on plush toys and the movie soundtrack.

Aislevision, first placeRalston Purina Co.

Advertising agencies develop a number of innovative and creative commercials that work well on television or in print. But often, that image can be difficult to translate into a point-of-purchase display, as Miller Brewing Co.

B-flute printed corrugated, fiber tube, SBS litho direct and a coupon pad.

Purina's O.N.E. Pet Nutrition Center was tested with an interactive computer which gave shoppers pet care and feeding advice. Flip cards do the job on this unit.