Delhaize America's Hannaford united 14 manufacturers for a "Football Frenzy" campaign in preparation for the National Football League's Super Bowl on Feb. 3.A special section of hannaford.com presented the partners in a mixed list of corporate and brand logos.
Coca-Cola Co.'s Coke Zero staged a "Squares Bowl" promotion for its "My Coke Rewards" members as an unofficial tie-in to the National Football League's Super Bowl. From Jan. 7 through Feb.
Ahold USA staged another "Gigantic Stock-Up Sale" to begin promoting party necessities in the weeks leading up to the National Football League's Super Bowl on Feb. 3.
"I generally don't care for massive corrugated dump bins, but I now find myself taking another look at them. When used with the right products and packages, they really do a nice job of displaying and moving loads of product.