Walmart reprised its "Get Back on Track" New Year's marketing program for a 2013 flight spanning custom packaging and displays, ads on the in-store Smart Network, TV spots, circular features, email blasts and other digital activity.
Mondelez International's Oreo teamed up with Walgreens for a co-equity FSI promoting the availability of limited-edition Mega Stuf SKUs and the brand's "Cookie vs. Creme" sweepstakes. (See Related Promotional Activity.)
With a focus on retail and particularly location-based companies, Mondelez International launched a project called “Mobile Futures” in which mobile startups applied to be paired up with a Mondelez brand and to launch a pilot into market in 90 days.