Molson Coors Beverage Co.

The use of a two-sided neon sign is a first for Miller Lite Beer. The high visibility of real neon is used to backlight the Lite logo which appears on both sides of the sign. Lite's message is visible to people outside as well as inside the store.

To generate incremental display and upgrade in-store display placement. Also, to provide attention-getting P-O-P resulting in increased floor traffic to the display. During the program, overwhelming demand for the can by retailers exceeded the supply.

Coors military campaign is rolling out on the back of this "truck."

Penguins, not robins, herald spring in this in-store promotion for Miller beers. Included are standees, case cards, danglers.

Crate with winter scene illustration is display for Coors holiday season brand.