Macy's

Retale, a mobile app that enables users to locate deals at stores (including Walmart, Target, Meijer, Menards, Macy’s and Rite Aid) and clip coupons to their phones, has launched a voice-activated assistant tool called Retale Go that works with Google Home or Amazon's Alexa.

Retailers seeking to survive in an evolving landscape must better understand and cater to a new breed of shoppers.

In a keynote presentation from the 2017 Shopper Marketing Summit, chief executive officer and chief shopper of WSL Strategic Retail Wendy Liebmann discusses how retailers seeking to survive in an evolving landscape must better understand and cater to a new breed of shoppers.

CPG marketers and retailers need to pay close attention in 2017 as Amazon evolves with grocery, physical locations, private labels, etc.

Upping the one-to-one experience, Macy’s has added free shopping consultations at select stores through a “My Stylist@Macy’s” feature.

Pinterest has made buy buttons available on its iPhone and iPad apps. Using “Buyable Pins,” Pinterest users on the Apple devices can buy products from brands directly at Macy’s, Neiman Marcus, Nordstrom, Michaels and others using their credit card or with Apple Pay.

In a presentation from the 2014 Shopper Marketing Conference & Expo, Forbes Consulting's David Forbes discusses the need to develop omnichannel shopping tools that support — not replace — the in-store service experience.

Following an early test at flagship locations in New York and San Francisco, Macy’s is rolling out 4,000 shopBeacon devices from Shopkick, Redwood City, California, in all of its stores. The move is one of many new technology advances for the retailer.

Retailers and manufacturers came together in New York in January at