"What we hope to accomplish with promotional displays is product trial," says Laurie Houlihan, director of promotional purchasing and production for L'Oreal Inc.'s cosmetic and fragrance division.
System 2000 replaces the "schizophrenic" wall (above). Because displays were created as products were introduced, the wall was made up of displays of different colors and sizes, creating an inconsistent appearance and leaving gaps on the wall.
"A whole new merchandising direction...the boldest step this company has ever taken with regards to merchandising..."These are strong words. But to Paul J.
To design a series of injection-molded, interlocking modules and slatwall sections that can merchandise the entire L'Oreal product line and adjust to any wall size. Once assembled, the system allows L'Oreal to update and revise the product line without upsetting the retail milieu.
To create a free-standing retail environment for a new product line. The self-contained display holdsthe full Plenitude line. Integrated storage drawers provide room for inventory. Graphics are interchangeable to allow for various promotional messages.
