Like eggnog and the holidays, the beverage Kool-Aid has a strong seasonal connotation for most Americans (especially kids) -- summertime!Kool-Aid sales, in fact, peak in the late spring and early summer. As a result, marketing managers face a number of P-O-P design challenges.
The Consumer Promotion Group at Nabisco includes: (front, from left) Denise Cusmano, Lauren Taveroni, (back, from left) Yolanda Noguera, Clifford Medney, Sandy Ghezzi and Linda Peluso.