Kellogg

Highlights of recent and upcoming P-O-P promotions by more than 40 top companies

Many are looking at the retail sector with a great deal of uncertainty following the terrorist attacks of Sept. 11 and continuing signs that the economy is headed for recession. As of this writing, many analysts are estimating grim sales numbers for the last quarter of 2001.

Originally introduced almost two years ago, the award-winning mini power tower for

Kellogg's national broker network

By designing an end aisle unit that fit within a prescribed footprint, the company was able to supply a display that can be easily placed against the end of shelving. The display has wheels for easy cleaning of the floor area under and around it.

As American dietary habits evolve into an eat-on-the-run lifestyle, snack foods and candy play a more prominent role in the lives of consumers. P-O-P helps make snacks easier to find.

Genesis Creative Group, Grand Rapids, Mich.

Battle Creek, Mich. -- In its largest temporary P-O-P program for any of its ready-to-eat cereals and convenience foods brands,

These corrugated standees and battery-operated spinners atop poles draw attention to Kellogg's Pokemon promotion.

The game of basketball was brought to the cereal aisle recently with the launch of 3 Point Pops, a unique orange, basketball-shaped, limited-edition cereal.

To create awareness at the point-of-purchase of the Kellogg brands to both children and their parents by demonstrating how important a healthy Kellogg's breakfast is to starting the day. The display was also designed to create awareness of Kellogg's characters.

Geoff Snow, Gerard Gausselin and Tom McKay have assembled an extensive menu of P-O-P items to provide retailers with a variety of merchandising solutions and ensure the success of the newly established single-serve division.