Sales of a variety of confectionery categories and nail products gained traction in April, fueled by seasonal trends as well as changes in consumer behavior driven at least in part by the COVID-19 pandemic.
Affinity Solutions quantified the lift in spend for more than a hundred of the country's top retailers and restaurants, offering advertisers unique insights to drive more in-store sales.
Using its proprietary research capabilities, the Path to Purchase Institute surveyed 1,000 Gen Z consumers from across the U.S. in March 2022 to learn about their shopping habits.
Overall, visitation patterns to top U.S. retailers normalized in the first quarter of 2022 when compared to the turbulence experienced over the last two years, as tracked by location data company InMarket.