Hershey

The introduction of three flavors of Hershey's Nuggets, a line extension of its Hershey's Milk Chocolate, Milk Chocolate With Almonds and Cookies 'n' Mint brands, was handled with a corrugated floorstand.

HMG Worldwide; In-Store Marketing Inc.

The introduction of Reese's NutRageous candy bar could not be subtle, especially since Hershey "intended to catch the consumer's eye and generate quick trial of our new product launch, NutRageous," explains James George, manager of merchandising and packaging at the Hershey, Pa., confectioner.The b

Hershey's introduction of its Reese's NutRageous candy bar was met at retail with a freestanding display that can easily attach to a power wing or sit on a countertop.

To cross-merchandise Schweppes Mixers and any premium liquor. Also, to gain permanent display space for Schweppes in liquor stores and supermarkets' liquor departments.

To provide a second major candy department in stores, and gain incremental sales.