Hershey

are teaming up for a Halloween promotion tied to the home video/DVD release of "The Scorpion King." Consumers can win a $10,000 grand prize or a VHS/DVD set containing three movies by looking on specially marked A&W products or snack-size bags of Hershey bars.

The coupon dispensers offered discount coupons for Reese's chocolate products.

Warrenville, Ill. --

Triangle Display Group, Philadelphia

Humungous Entertainment's P-O-P materials simultaneously coax kids to reach for the software while their parents reach for their wallets.

This display was designed to motivate consumer impulse purchases and drive incremental sales. The ease of assembly of the five-piece die-cut display provided the opportunity to boost display activity in all major chains across Canada.

Triangle Display Group, Philadelphia

The gas pump display with NASCAR graphics ties in the promotional Reese's Miniatures Hot Wheels Cane with number "94" Reese's Racing sponsored car to generate sales of the candy.

To design a program of exciting and effective P-O-P along with a consumer promotion that would contribute to the successful sales of Godzilla-themed Hershey products. Also, to provide a variety of display options for all retailers and increase the quantity of the client's products in each store.

In January, Oxford Innovations, Division of TIMBAR Corp., Hanover, Pa.

Taurus Packaging & Display Corp., Cherry Hill, N.J.

Beveled mirror, battery-powered clock, silkscreening