"Tweaks" to shippers for plasma TV screens help support a price of more than $5,000 at Costco. The shipper's white surface, the attention to detail in printing, and a full-color label give the package shelf impact.
Kirkland Signature Crunchy Snack Mix illustrates Costco's commitment to packaging that projects a quality image. Graphics are top-notch, and the zipper at the top communicates value.
Costco's specifications for optimal display-ready shippers require a minimum three-inch height on the bottom lip. This is prime "real estate" for printing product information that can be seen across the wider aisles in club stores.
Packaging for this meal kit at Costco works at multiple levels: It provides shelf impact for Costco, but also can create similar impact for small grocers who buy from the wholesaler. It also holds consumer appeal.