Colgate-Palmolive

The Irish Spring bar soap line and the Soft Soap line are cross marketed in this mass display for Kmart stores. Both lines were able to gain incremental selling space via the display.

"The Powerpuff Girls" from Cartoon Network are featured on displays for Colgate's line of toothbrushes and pastes.

Highlights of recent and upcoming P-O-P promotions by more than 40 top companies

This display communicates the claim that ActiBrush offers "Superior Clean" by removing significantly more plaque than Colgate's manual toothbrush. The graphics are consistent with the package design. The graphic callouts emphasize the product message and benefits.

New York -- To convince consumers to trade up from manual brushing to its new Actibrush battery-powered toothbrush,

Displays for the new Colgate Actibrush battery-powered toothbrush may be used as floorstands or sidekicks.

To launch three new products and to promote Colgate-Palmolive' sponsorship of Kmart's CART racing team, this display was placed in 1,940 Kmart stores and sold out of product in less than one week.

This supermarket display was designed to integrate the oral care line, increase the use of the category products, and increase the sales of toothpaste, toothbrushes and mouthwash. According to the company, sales increased by 25% in the product category.

Marketers at

Remember this acronym: AIDA. It should be an integral part of all sampling programs.

Peapod's 'cyber-merchandising' may help marketers hone promotions

John Simone, director of marketing communication services, sees to it that Colgate's P-O-P efforts are woven into an integrated marketing plan.