When space around the convenience store counter is at a premium, someone bold enough to suggest the placement of a large soft drink ice cooler in that location might find himself getting the cold shoulder from a store manager.That is precisely the reason that Paul Flum's "Counter-Force" theme for i
Above, Paul Flum's CounterStander ice cooler is a half-round shape for placement against the counter. It holds a case of 20-oz. bottles. The CounterFitter, another model, at left, takes up no counter space or floor space.
In one of its more memorable ad campaigns, Coca-Cola's message was, "Things go better with Coke!" But, we were never "illuminated" as to what kind of things ...
Coca-Cola's Flex-Lite Illuminated Menu Board System has a modular, more contemporary design. It features custom menu strips, removable panels and extenders that mount side-by-side, delivering a true system appearance.
The Point-Of-Purchase Advertising Institute kicked off its Marketplace '94 with the results of research conducted by the Gallup Organization that the association claims is "the most comprehensive examination of shoppers' behavior to date." The Consumer Buying Habits Study, a follow-up to a 1986 sur
When the Quaker Oats Co. approached Dairy Mart, Enfield, Conn., about placing an iced barrel of Gatorade in the front of Dairy Mart's convenience stores, there just wasn't enough room in the compact stores to accommodate the request.
After a decade of idling almost to a stop, Royal Crown Cola Co., Fort Lauderdale, is revving up its marketing engine and heading out to shake things up.