Coca-Cola Co.

With its biggest retail promotion ever, NFL Properties Inc. collaborates with licensees to expand its presence in stores.

"As we head into the 21st century, nothing is more critical in marketing than the brand. Unfortunately, we have mistreated it badly: discounted it, changed it, ripped it off because we don't understand it or how to communicate well with it ...

This display was designed to encourage consumers to trade-up to larger size drinks and fries. The use of motion -- the growing cup and fries -- demonstrated the added value of Super Size. Velcro on the back of the piece makes installation below menuboards simple.

Less than $24

A merchandiser that fits on the front of in-store dispensers for frozen carbonated beverages was introduced earlier this year. The unit uses Vivak sheet extruded by DSM Sheffield, Sheffield, Mass., from Spectar copolymer resin, produced by Eastman Chemical Co., Kingsport, Tenn.

C.D. Baird & Co.Super Size with Pibb Menu Frame Hanger Coca-Cola Fountain and Cadmus Marketing

Marketers are struggling to stand out while fitting in and are reducing sizes while adding more sell points in other languages

The Visibility Slide offers a clear benefit for Coca-Cola products in glass-door refrigerators and cold vaults.   Because the belt holds the bottle at the center of gravity and the side panels are higher, tipping is inhibited.

Another use Coke has found for Suncan's permanent decals is on the canvas skirts on concession stands.

Through 1997, Coca-Cola products may have an exclusive advantage in sales from glass-door refrigerators and rear-loaded cold vaults in convenience stores, service stations, delis and similar locations.

Officials at The Coca-Cola Co. are so excited about their latest discovery, they are practically glowing.

C.D. Baird & Co., West Allis, Wis.