For a product package, the supermarket works just like a big singles bar. The goal isn't to be noticed; the goal is to be taken home. But just like at the bar, unless the product measures up to the message being sent by its package, it's going to result in a one-night stand.
This unit features injection-molded shelving, extruded vertical graphic holders, steel tubing with a snap-lock frame construction, and a sheet metal lightbox with four sequential light areas.
If you wanted to buy a box of Godiva Chocolate, a trendy new Swatch watch, or a pair of Nike running shoes, where would you go to purchase these specific brands? If you're a lifestyle-oriented consumer of the '90s, it's a good possibility that you would buy directly from a branded retail store.