P-O-P will especially help shoppers navigate the pathways, create overhead identities and help organize products within categories, he explained. Integrated fixture designs will simplify complicated categories and organize products more clearly.
James Damian is a self-described retail history buff. As vice president of visual merchandising and store design for Best Buy Co., he now finds himself making retail history.
In Best Buy's Concept 5 Stores opening this fall, overhead signage helps consumers quickly find the products they want. Signs closest to the ceiling are photographic lifestyle murals suggesting broad product categories.
An interactive kiosk that introduces shoppers to an innovative audio format -- recordable mini compact discs (CDs) -- is making company executives sing at
To create an easily repositioned fixture to merchandise newly released CD titles in a minimum amount of floor space. By placing the unit in strategic locations, the intent is to attract customers not destined for the music department.
The Sega Best Buy Interactive Display is a two-sided unit with a place for hardware on each side. Control pads are also included on each side. Hooks are used to highlight the products (in this case, the Sega Genesis games.)
