This display was designed to reinforce the corporate brand identity while increasing sales of enlargements during the holiday season. Case movement of supplies to dealers in late November were up triple digits from the period a year earlier when no display materials were used.
Buena Vista's Christmas Toy Shop display is chock full of activity: a free ornament, a mail-in rebate, ice-skating characters and a twinkling holiday wreath work together to draw attention to Disney's children's videos.
In another departure from its standard approach to merchandising, UAV has introduced a large, colorful, die-cut display designed to provoke impulse purchases of its new "Christmas in Cartoontown" video.