Super Bowl & Football

In the client's television commercials, NBA star Larry Johnson dresses as the character Grandmama and jumps through the ceiling. This inflatable re-creation attaches to the retailer's ceiling with a foamboard panel that simulates a cracked ceiling.

The use of inflatables or other materials was not an option because the client insisted on the realistic reproduction of a new product's shape. This sign was vacuum formed in two parts. A corrugated substructure ensures that the proper shape is maintained.

Sometimes good ideas spring from long cross-country searches; other times they're just around the corner.When Avia Group International began planning the introduction of the Hammock, a new technology designed to enhance cushioning and fit in women's aerobic shoes, it looked no farther than down the

Corrugated (bins); neon (signs); vinyl (rafts)

Corrugated (bins); neon (signs); vinyl (rafts)

This inflatable display, which features Keebler's Ernie the elf in the legendary Keebler Hollow Tree, may be referred to as huge, but certainly not unruly.

Vinyl-coated nylon (tree); molded-rubber compound (Ernie's face); voice box with light sensor

The Chester Fried Chicken inflatable was designed to tickle consumers' taste buds for ready-made fried chicken. The inflatable is pictured here at the FMI show.

Brulene Associates Inc.

Looming overhead like miniature blimps, the bright green and yellow inflatables provide "instant recognition at the point-of-sale," says a company spokesman.

Giant inflatables are sending sales of ICEE frozen carbonated beverages sky high.

Champs follows closely on the heels of a successful introduction for TD's last year in 16 NFL markets.