In-Store Media

It's a lot smaller, a lot less chatty and far more powerful than it was when it rolled into grocery stores in late 1988.In addition to offering shoppers details on product location and current sales, the latest incarnation of Videocart offers retailers a much clearer picture of how shoppers move th

Thanks to an agreement with IBM, Videocart units are rolling into stores as quickly as they can be manufactured. The new versions of the cart-mounted screen will be capable of issuing electronic coupons and can be traced through the store to help determine shopping patterns.

As the driver in this photo pumps gas, she views color monitor (mounted on post supporting canopy) that plays 30-second TV commercials. Sound comes from speakers (also mounted on the post) that are activated when auto pulls up to island. Laserdisc system plays as many as 30 of the ads continuously.