Walmart, long a partner in the “Self-Esteem” marketing platform of Unilever’s Dove brand in the U.S., has hosted multiple account-specific activations of the brand’s initiative since last fall.
McIlhenny Co.’s Tabasco and Clorox Co.’s Hidden Valley Ranch introduced a contest running Nov. 15 through Dec. 21 on the Facebook pages of both brands. Entrants submit a dip recipe using specific products from each brand (and an accompanying photo).
Walmart activated its “Saluting Heroes Together” platform in advance of Veteran's Day on Nov. 11 through a virtual “Wall of Honor” on a microsite hosted by hashtag platform Twubs. A banner ad in a Nov.
Walmart used a “Tastes of Fall” stand-alone insert to deliver recipes for dishes such as “chicken marsala” and “Mexican tortilla soup” while directing consumers to its Pinterest page for “more great Fall recipes.” Dropping on Oct.
