Supporting the launch of its new men’s athletic and leisure brand called Hill City, Gap Inc. has rolled out a chatbot to gather feedback on the clothes from men who sign up to be their “Wear Testers.”
Dan Ochwat, on the So-Lo-Mo beat since 2011, served as an editor of Shopper Marketing for nine years. Send comments and So-Lo-Mo news to [email protected].
Arielle Charnas, fashion Instagram influencer and writer of an online style blog called Something Navy, has been elevated to headline her own exclusive brand at