Mars Inc. is staging a cause effort with Walmart, pledging to send one M&M’s, Snickers or Skittles SKU to U.S. troops for each one purchased at the retailer via nonprofit Operation Gratitude.
In its third year, Walmart’s very successful “Fight Hunger. Spark Change” charitable campaign is including a social media tie-in. The retailer is using Snapchat geo-filters and a new Twitter emoji dedicated to the cause. When a consumer tweets
Kellogg Co. has found success in driving sales of Pringles at Walmart during the National Collegiate Athletic Association’s “March Madness” season with an annual “Flavor Slam” program that leverages digital influencers.